Marketing & Growth
Build the brand.
Fill the schedule.
Keep every lead.
LUKE runs the practice. Our agency partner builds the demand around it: the brand, the store, the patient funnel, local advertising, and visibility in AI search. We build it for clinicians and for peptide and wellness brands, and every lead lands in your LUKE CRM.
What we build
One path to a booked consult.
Most practices buy these from separate vendors who never talk to each other. We build them to work as one path, from the first ad a patient sees to the consultation on your calendar.
Brand & positioning
Name, identity, and the message that sets you apart in your market. Product and practice imagery made from your real products and space, not stock.
The store
A storefront with checkout and subscriptions. Clinical products sell through LUKE’s prescription-gated checkout: a product flagged as requiring a prescription cannot be purchased without one.
The patient funnel
Landing pages matched to each ad, a booking path that qualifies the lead, and an AI assistant that answers questions about your services and hours. It is instructed never to give dosing advice.
Local advertising
Location-based ad campaigns around your practice, measured by leads and booked consultations in your CRM.
Paid advertising →AI search visibility
Structured data and answer-shaped content so ChatGPT and other assistants can describe your practice accurately.
AI search →Recent work
The CELLORA storefront, the KIWABI AI Hair Concierge, and LUKE’s own funnel.
See the work →Lead to consult
Every lead lands in one place.
Leads from your forms and your booking path arrive in the LUKE CRM: one pipeline with stages, notes, email templates, and intake links that your staff works from. No exporting from an ad tool and pasting into a spreadsheet.
How we build
Rules we don’t bend.
Clinical marketing fails in two ways: it breaks a rule, or it promises something the practice can’t prove. We build to avoid both.
- A licensed prescriber stays in the path. Every prescription product sits behind a clinician. We don’t build funnels around that.
- No claims you can’t source. No cure, efficacy, or before-and-after claims without the evidence behind them.
- No dosing from a chatbot. Any AI assistant we deploy is instructed to answer questions about the practice and book the consult, and to send clinical questions to your clinicians.
- Ad pixels stay off patient pages. Tracking lives on public marketing pages, never on intake forms or patient portals.
- Every ad shows the real thing. Your practice, your team, your product. No stock photography standing in for you.
- Ad policy comes first. Healthcare advertising rules shape the plan before a campaign is built, not after a rejection.
Who it’s for
Three kinds of client.
Clinicians building a local following
Hormone, weight management, peptide, and wellness practices that want more of the right patients from the area they serve.
Peptide and wellness brands
Direct-to-consumer brands that need a store, product photography, and a launch that holds up to scrutiny.
Practices moving to LUKE
Build the funnel and the platform together, so the leads your marketing produces arrive in the system you run the practice on.
Peptide advertising has its own rulebook. We wrote ours.
Clinicians find LUKE through ChatGPT.
We built that visibility for ourselves first. See how we build it for you →
Next step
Tell us what you’re building.
A 30-minute consultation about your brand, your store, or local growth. If LUKE is part of the answer, we cover that too.
Book a consultation →Marketing and advertising services are provided by Ernesto Cullari Media LLC, LUKE’s agency partner, under a separate agreement. They are not part of a LUKE software subscription.